My niche

What specific topic or transformation do I help people with?

Example: I help first-time creators turn short videos into a steady audience.

My audience

Who do I serve, and what are they trying to achieve?

Example: Solo creators who want a repeatable weekly publishing routine.

Words I use

Which phrases, expressions, or terms sound natural in my voice?

Example: practical, behind the scenes, try this, here is the shortcut.

Words I avoid

What language feels off-brand, exaggerated, or unlike me?

Example: hack your way to fame, guaranteed viral, overnight success.

My tone in 3 words

Which three adjectives should consistently describe my writing?

Example: warm, direct, curious.